SATTE, South Asia's leading B2B travel and tourism trade exhibition, has worked its way to become a catalyst for the Indian travel and tourism sector and has been seeing an overwhelming response from Indian and global players, each visiting the event with high expectancy from the event and its offerings. Having accomplished many milestones over the years, UBM India introduces the SATTE Awards, an initiative honouring the best of the Tours and Travels industry. This initiative will honour and recognise excellence and the outstanding achievements of players who break the mundane cycle and innovate in order to create new benchmarks in the industry.
The awards aim to support improved business planning and development for tourism players; while providing a benchmark for best practices within the travel and tourism industry, all who shall come on one stage to contend on an impartial and transparent platform.
Alongside the 26th edition of South Asia’s Tours and Travels Exhibition, the 3rd Edition of the prestigious SATTE Awards will be conducted professionally and systematically to bring out the best of the industry and this is your opportunity to position your brand amongst all the top players, enjoy the limelight and be recognized as a leader.
The opening ceremony, the Award ceremony it was brilliant and the cultural program that were organised, the addresses by the dignitaries, it was really brilliant and of course the networking, it’s really nice.
We have also got some great insights from the tourism ministry which talks about the expansion and the doubling growth of tourism industry in India.
This is the first time SATTE is taking up this initiative and it has to be expanded with the experience we get to cover more areas, newer areas and fine tune the process of selection and to cover more and more people. We are delighted that the industry has responded to the new initiative by SATTE very promptly within a very short time, this will take off and going to get higher heights and increasing the performance of service sector in industry, tourism industry as a whole in future.
SATTE has certainly emerged as an internationally known platform for the domestic and international buyers. Ministry of Tourism has always been supportive of SATTE and the 24th edition of SATTE is completely in sync with every initiative taken by the ministry to increase India’s share in the global tourism market. I hope SATTE will continue to highlight the diversity of Indian tourism to all its participants.